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Presented by MRII and University of Georgia

Principles of Market Research

The Principles of Market Research offers professional continuing education that helps business practitioners understand the full process of research from beginning to end, with practical self-paced study, covering 13 topics of the Market Research Core Body of Knowledge (MRCBOK™).  

 135 Hours | 13.5 CEUs.  

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Principles Express: Online Courses For You & Your Team

Learn the fundamental skills needed to conduct robust and insightful market research at your own pace. As a graduate of these highly-acclaimed courses, you will expand your research skills and distinguish yourself in the eyes of employers, clients, and colleagues.

Introduction to Market Research and the Research Process

01

Learn about the broad set of activities that define market research – an essential introduction for individuals just entering the field as well as those who have some experience but want a broader view. 


Learn more,   14 Hours | 1.4 CEU

Market Research Design and Data Identification

02

Learn how to identify the issue a business faces, determine its information needs, develop research objectives and hypotheses, and determine the best way to achieve those objectives. 


Learn more,   9 Hours | 0.9 CEU 

Sampling in Market Research

03

Learn the basic principles to apply when designing and drawing samples that represent your target audience and the basics of traditional probability sampling as well as the ins and outs of working with panels and other forms of online sampling.


Learn more,   9 Hours | 0.9 CEU


Qualitative Market Research

04

Learn the foundational knowledge necessary to properly utilize qualitative approaches that yield valuable insights. 


Learn more,   11 Hours | 1.1 CEU

Quantitative Data Collection Methods

05

Learn how to match your data collection method to the business problem and the target population – a critical step in research design. 


Learn more,  10 Hours | 1 .0 CEU  

Working with Secondary Data: Syndicated and Big Data

06

Learn about the many secondary data sources available to you, including those popularly referred to as “big data.”   


Learn more,   12 Hours | 1.2 CEU


Introduction to Data Analysis

07

Learn how to prepare your data for analysis, select the most appropriate statistical methods, and develop an analysis plan. 


Learn more,   12 Hours | 1.2 CEU   

Advanced Analytic Techniques

08

Learn about a variety of the most common advanced analytical techniques in use today, when to use them, and what they can tell us about the business problem under study. 


Learn more.     12 Hours | 1.2 CEU

Communicating Research Results

09

Learn how to translate your research findings into reports and presentations that grab your audience’s attention, address the business decision your client needs to make, and offer sound and useful recommendations. 


Learn more,    10 Hours | 1.0 CEU


Global Market Research

10

As businesses increasingly compete in a global economy, the ability to design and conduct multi-country market research has become a critical skill. This course will introduce concepts and best practices for conducting global research with confidence.  


Learn more,    8 Hours | 0.8 CEU

Emerging Methods and The Future of Market Research

11

Learn how evolving technological, social, scientific, economic, and cultural forces are redefining how market research is designed and conducted. 


Learn more,    12 Hours | 1.2 CEU

Ethical and Legal Issues in Market Research

12

Learn the fundamental ethical and legal principles that govern our relationships with the people whose data we collect and/or process in research, and why it is important that those principles govern our actions at all times. 


Learn more,   8 Hours | 0.8 CEU

*Purchases are completed through the University of Georgia website

36 Hours | 3.6 CEUs

Analytics 1-2-3 Principles Express+ Bundle

Principles Express+ bundle includes:

  1. Introduction to Data Analysis
  2. Advanced Analytic Techniques
  3. Working with Secondary Data: Syndicated and Big Data

You will learn how to prepare your data for analysis, select the most appropriate statistical methods, and develop an analysis plan to support the business decisions.

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Special Offers

Group Discounts

We offer group enrollment discounts. For ten or more Principles of Market Research and Principle Express registrations, a discounted course rate is available. Please email Pam Bracken for more information.   

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