Principles Express: Online Courses For You & Your Team
Learn the fundamental skills needed to conduct robust and insightful market research at your own pace. As a graduate of these highly-acclaimed courses, you will expand your research skills and distinguish yourself in the eyes of employers, clients, and colleagues.
Introduction to Market Research and the Research Process
Learn about the broad set of activities that define market research – an essential introduction for individuals just entering the field as well as those who have some experience but want a broader view.
Learn more, 14 Hours | 1.4 CEU
Market Research Design and Data Identification
Learn how to identify the issue a business faces, determine its information needs, develop research objectives and hypotheses, and determine the best way to achieve those objectives.
Learn more, 9 Hours | 0.9 CEU
Sampling in Market Research
Learn the basic principles to apply when designing and drawing samples that represent your target audience and the basics of traditional probability sampling as well as the ins and outs of working with panels and other forms of online sampling.
Learn more, 9 Hours | 0.9 CEU
Qualitative Market Research
Learn the foundational knowledge necessary to properly utilize qualitative approaches that yield valuable insights.
Learn more, 11 Hours | 1.1 CEU
Quantitative Data Collection Methods
Learn how to match your data collection method to the business problem and the target population – a critical step in research design.
Learn more, 10 Hours | 1 .0 CEU
Working with Secondary Data: Syndicated and Big Data
Learn about the many secondary data sources available to you, including those popularly referred to as “big data.”
Learn more, 12 Hours | 1.2 CEU
Introduction to Data Analysis
Learn how to prepare your data for analysis, select the most appropriate statistical methods, and develop an analysis plan.
Learn more, 12 Hours | 1.2 CEU
Advanced Analytic Techniques
Learn about a variety of the most common advanced analytical techniques in use today, when to use them, and what they can tell us about the business problem under study.
Learn more. 12 Hours | 1.2 CEU
Communicating Research Results
Learn how to translate your research findings into reports and presentations that grab your audience’s attention, address the business decision your client needs to make, and offer sound and useful recommendations.
Learn more, 10 Hours | 1.0 CEU
Global Market Research
As businesses increasingly compete in a global economy, the ability to design and conduct multi-country market research has become a critical skill. This course will introduce concepts and best practices for conducting global research with confidence.
Learn more, 8 Hours | 0.8 CEU
Emerging Methods and The Future of Market Research
Learn how evolving technological, social, scientific, economic, and cultural forces are redefining how market research is designed and conducted.
Learn more, 12 Hours | 1.2 CEU
Ethical and Legal Issues in Market Research
Learn the fundamental ethical and legal principles that govern our relationships with the people whose data we collect and/or process in research, and why it is important that those principles govern our actions at all times.
Learn more, 8 Hours | 0.8 CEU
*Purchases are completed through the University of Georgia website
36 Hours | 3.6 CEUs
Analytics 1-2-3 Principles Express+ Bundle
Principles Express+ bundle includes:
- Introduction to Data Analysis
- Advanced Analytic Techniques
- Working with Secondary Data: Syndicated and Big Data
You will learn how to prepare your data for analysis, select the most appropriate statistical methods, and develop an analysis plan to support the business decisions.
Special Offers
Group Discounts
We offer group enrollment discounts. For ten or more Principles of Market Research and Principle Express registrations, a discounted course rate is available. Please email Pam Bracken for more information.