How to determine market research sampling size – in a valid way that will determine representativeness.
How To Determine Sample Size
Category: Course Excerpts
10 Tips For Conducting Global Market Research Successfully
Global market research is often much more complex than domestic research. Here are some expert tips and advice on how to run a successful global market research project.
Big Data: Predictions versus Insights?
How predictions versus insights help with big data and the secondary data wave of market research
Fundamental Principles Every Market Researcher Should Follow
This complimentary excerpt from the new Principles Express course, Ethical and Legal Issues in Market Research, authored by Adam Phillips, can help you navigate the labyrinth of privacy laws by introducing you to a set of ethical principles that will position you to meet the vast majority of legal requirements. The quality of research depends […]
Global Considerations for Conducting Quantitative Research
How to determine the specific considerations in global market research studies for conducting quantitative research
5 Ways to Deal with Missing Data
With missing data responses in market research analyses, learning what to do with that information can be crucial in the final results.
The Ultimate Qualitative Research Screener
How a Qualitative Research Screener assists in obtaining qualified participants for a market research study.
The Function, Process, and Profession of Market Research
An in-depth discussion of the three main facets of market research: function, process, and profession.
Good Market Research Starts with Accurate Problem Definition
How any good market research design starts with an accurate problem definition in market research.
Broader Landscape Trends Impacting Market Research
How the trends impacting market research are beginning to define the future of market research and its evolution through technology.