This is an excerpt from The Storytelling Book, an award-winning guide to using storytelling techniques to improve presentations and communication. The book is already on a fifth reprint and has been translated into Mandarin. A warning against thinking of conflating two different presentations into one. One of my many deeply held philosophical values is that nothing […]
Pricing research should be done right. This article examines five common pricing strategies and how to most effectively take advantage of them.
The following is an edited excerpt from the book, Applied MaxDiff, by Keith Chrzan and Bryan Orme. MaxDiff (short for maximum difference scaling and the name marketers have given to a method more commonly known in academia as Best-Worst Scaling, or BWS) has become the measurement equivalent of the Swiss army knife. A tremendously useful […]
Learn how to successfully communicate market research results to decision makers and turn insights into action by identifying Stakeholder Archetypes and their communication preferences.