Market Research Institute International (MRII) is a not-for-profit organization founded in 1995 by a group of industry leaders and the University of Georgia (UGA), with the vision of fulfilling the continuing education needs of the market research and insights profession worldwide. The program has enrolled over 9,000 research practitioners from around the world in its online Principles of Market Research and 13 Principles Express courses offered through UGA.
MRII has no formal office. The executive director works from a home office with the Institute covering the costs of incremental services, such as telecommunications and office supplies. Much of the Institute’s business is conducted by telephone and conference calls, with two in-person board meetings held annually in cities within the United States. The position involves considerable travel to major conferences and trade shows in the United States, Canada, Europe, and Asia.