By Arundati Dandapani It is sometimes difficult to navigate the “alphabet soup” of certificates, certifications, and associations in the market research field. To help us understand this landscape in Canada, we are pleased to publish this post by Arundati Dandapani. If you are a marketing researcher in Canada, or doing business in research with a […]
As part of a new series of blog posts, MRII has asked leaders in the market research and insights profession to contribute articles in their areas of expertise. First up: Bryan Orme, CEO of Sawtooth software, shares his insights on the best ways to measure consumers’ willingness to pay for new products and services. Better […]
Insights Association Launches Insights Association Certificates In January 2021, the Insights Association released the Insights Association Certificates to encourage market research professionals to acquire standardized market research education based on the Market Research Core Body of Knowledge (MRCBOK™). What are Insights Association Certificates? The holder of an Insights Association Certificate (IAC) demonstrates an advanced level […]
By graduating from Principles of Market Research, you achieve recognition from employers and your professional colleagues as having mastered the Market Research Core Body of Knowledge (MRCBOK™)—the global consensus on the required fundamentals for research education.
MRII is pleased to announce the appointment of Stephen Kraus as Executive Director of the Institute, effective April 19, 2021.
The Market Research Institute International (MRII) has launched its search for an Executive Director. Interested candidates are encouraged to review the job description and apply using this application form. Submissions are requested by February 15, 2021. The committee tasked with selecting the new Executive Director includes MRII board members Pamela Bracken, Dan Coates, Stephanie C. […]
SARASOTA, FL, January 12, 2021 — The Board of the Market Research Institute International (MRII) has elected Stephanie C. Harris, Associate, User Experience Research Operations at Management Consulting Group, as Board President for 2021. A member of the Board since 2015, Ms. Harris has served on the curriculum committee since 2016 and is the current committee […]
“Like fighting an addiction, being an antiracist requires persistent self-awareness, constant self-criticism, and regular self-examination.” ― Ibram X. Kendi, How to Be an Antiracist As researchers, we seek to understand people, their emotions, and their behaviors. But it does not take research to understand the emotion in the wake of recent events highlighting police brutality […]
SARASOTA, Florida – APRIL 9, 2020 – A new awards program will cover tuition for market researchers around the globe who are interested in furthering their education through industry-leading online courses. The Market Research Institute International named this new awards program in honor of Reg Baker, the first North American ambassador of ESOMAR, and it […]
SARASOTA, FL, January 29, 2020 — The Board of the Market Research Institute International (MRII) has elected Michael Mermelstein, executive vice president of Nichols Research, as Board President for 2020; Mermelstein completed a two-year term as MRII Treasurer in 2018. He succeeds Dan Coates, president and co-founder of Ypulse, Inc., who will serve one year […]