Author: Roddy Knowles

Roddy Knowles is VP of Research at Feedback Loop and, in addition to academic training in the social sciences, he has an extensive professional background in both qual and quant research. Roddy is a frequent speaker at industry conferences, award-winning author, and champion of research innovation and best practices. Passionate about giving back to the research industry, he currently serves as US Representative for ESOMAR, president of the Insights Association Southeast Chapter, and board member at MRII and WIRe.

Where Agile Research Fits in the Research Toolkit

Roddy Knowles 03/02/2021

The key to an effective agile research strategy is understanding when — and when not — to use an agile methodology. Agile research is one tool among many that are available to researchers. Before we can think about where agile fits in processes and toolkits, we need to define the most basic delineation of research […]

9 Best Practices in Survey Screening

Roddy Knowles 12/19/2017

Most research begins by asking a fairly simple question: Who do we want to reach? Whether these people are consumers of energy drinks, owners of a hybrid vehicle, or those who binge watched Stranger Things (I qualify), they need to be accurately profiled and qualified for a study. What I’m talking about here is a […]

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Author: Roddy Knowles

Where Agile Research Fits in the Research Toolkit

9 Best Practices in Survey Screening