MRII Announces Application Process Open for First of Three 2021 Reg Baker MRII Awards

Reg Baker MRII Award

Prestigious Award Covers Recipients’ Fees for Principles Express Courses SARASOTA, Florida – APRIL 01, 2021 – The Market Research Institute International announces that the application process for the first of 2021’s Reg Baker MRII Awards is now open. The popular awards program empowers market-research applicants three times per year by covering the fee for those […]

8 Market Research Webinars Now Available On-Demand

8 Market Research Webinars Now Available On-Demand

As keepers of the Market Research Core Body of Knowledge (MRCBOK™), the Market Research Institute International (MRII) and University of Georgia (UGA) continue to be the leading educational organization within the market research and insights community. In 2020, MRII and UGA partnered with ESOMAR and the Canadian Research Insights Council (CRIC) to offer a new […]

MRII Announces Jeffrey Henning to Step Down, Launches Search for new Executive Director

SARASOTA, FL, January 22, 2021 — The Market Research Institute International (MRII) today announced that Jeffrey Henning, its executive director, intends to step down once a replacement is identified. The Board has formed a committee to direct the search for a new executive director. The committee will include MRII board members Dan Coates, Stephanie C. […]

Data Quality and the Tragedy of Mistrust

At the ESOMAR Insights Festival last week, Pete Cape of Dynata provided a wide-ranging “State of the Panel Industry” address, focusing on the theme of trust. He said, “I ­get to take a more helicopter view of issues affecting our industry. I get to see significant changes: in our industry, the sample industry, and in […]

The Questions That Leaders Should Ask When Presented Results

The Questions That Leaders Should Ask When Presented Results

At the Insights Association NEXT conference yesterday, Andrea Jones-Rooy of New York University shared some perspectives for the questions that leaders should ask when working with data scientists. As Andrea showed in her Venn diagram, where traditional researchers have statistics and substantive expertise, data scientists add hacking skills; the two groups are more similar than […]

Scenario Planning for Insights Professionals

crystal ball showing a vision

I recently was reviewing this scenario-planning workshop, not realizing it was run by Carol Shea, of Olivetree Insights. Seeing it, I reached out to her to discuss the importance and relevance of scenario planning for researchers right now. Carol and I have often talked at conferences, and I always learn something from her: she has […]

Conducting Research During a Pandemic

Conducting Research During a Pandemic

What should we keep in mind while conducting research during a pandemic? Good researchers, qual and quant, are empathetic. They empathize with research participants, they empathize with businesses trying to solve specific problems. Now, more than ever, that empathy must be nurtured. Some potential participants are moving kids home from college on no notice, some […]