Answering Business Questions with Secondary Data

Optimize your use of secondary data, a critical source of insights that can transform your marketing strategy. You can listen to the new webinar, “Answering Business Questions with Secondary Data,” brought to you by a collaboration of Quirks Webinars, the University of Georgia, and Market Research Institute International (MRII). In just 1 hour, you’ll learn:

  • Three mini-case studies that illustrate how secondary data can answer key business questions
  • Today’s key secondary-data sources, and types you can effectively leverage
  • Detailed Q&A on all aspects of conducting market research with secondary data

You’ll also get information about the new on-demand Principles Express course, Working with Secondary Data: Syndicated and Big Data.


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