MRCBOK™

What is MRCBOK™?

History of MRCBOK™

Developed by William Neal of SDR Consulting, Inc. and Dr. Malcolm McNiven of the University of Georgia in 1994, the MRCBOK™ directly led to the formation of the MRII. That same year the Marketing Research Association (MRA) Board of Directors appointed a task force to determine the feasibility of creating a separate non-profit organization to create educational and training materials for the marketing and opinion research industry. The board approved and allocated funds in 1995 to establish the Institute.

Ever since, a unique mix of practitioners and academics have periodically reviewed and updated the MRCBOK™, so that it can serve as a firm, contemporary foundation for insights professional. Reviewed by industry associations around the world, the MRCBOK™ represents an international consensus of business practitioners on the required fundamentals for market research and insights education.

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